Content and User Experience Strategy

All pages relating to content and user experience strategy.

Laptop with a website loaded on the screen

Generic personas for Local Government

Whilst personas should never be seen as the be all and end all of content design, it can be helpful to picture fictionalised representations of real people who might be the audience for your content rather than creating in a complete vacuum

9 June 2023
Six council website home pages from 2013

Images of the area on the home page

Images of the area on the council website home page - something nice to see to give it a local flavour and instil 'delight', or an unnecessary distraction?

13 February 2013